A critical step in the marketing process is market research. To entice a customer, a business needs to learn about that customer’s habits and preferences. This knowledge can create a unique marketing strategy that will help persuade the customer to buy a...
Given the rapid expansion of digital marketing over the last decade, it should come as no surprise that experts are predicting huge shifts in its adoption patterns. The 2021 World Marketing Congress concluded with predictions for 2022, forecasting substantial changes...
Several workforce trends are expected to impact the way businesses operated in 2020. Some of these trends include the following: The rise of the gig economy. The gig economy is projected to grow in 2020 as more and more people choose to work on a project-by-project...
E-commerce and retail are two different entities. They both work under the umbrella of business, but they are very different in their ways. E-commerce is electronic commerce where buying and selling products or services occurs online. In contrast, retail is an old...
Ecommerce has many advantages over retail. Ecommerce is a popular business model that has been steadily gaining in popularity over the past few years. This is not surprising, considering how convenient and user-friendly it can be. This article will discuss why...
For freelancers, the only thing worse than not finding a paying client is having too many of them. Once you’ve got one or more clients on your plate, it’s time to figure out how to manage all your work while still making sure that both you and your client...
