A critical step in the marketing process is market research. To entice a customer, a business needs to learn about that customer’s habits and preferences. This knowledge can create a unique marketing strategy that will help persuade the customer to buy a...
Given the rapid expansion of digital marketing over the last decade, it should come as no surprise that experts are predicting huge shifts in its adoption patterns. The 2021 World Marketing Congress concluded with predictions for 2022, forecasting substantial changes...
A successful company, whether it’s a start-up or a large multinational corporation, has three main areas of concern: marketing, operations, and finance. Marketing encompasses all the activities that lead customers to order products from you. Operations refer to...