The Importance of Market Research

The Importance of Market Research

A critical step in the marketing process is market research. To entice a customer, a business needs to learn about that customer’s habits and preferences. This knowledge can create a unique marketing strategy that will help persuade the customer to buy a...
Digital Marketing Trends 2022

Digital Marketing Trends 2022

Given the rapid expansion of digital marketing over the last decade, it should come as no surprise that experts are predicting huge shifts in its adoption patterns. The 2021 World Marketing Congress concluded with predictions for 2022, forecasting substantial changes...
3 Business Aspects to Always Pay Attention To

3 Business Aspects to Always Pay Attention To

A successful company, whether it’s a start-up or a large multinational corporation, has three main areas of concern: marketing, operations, and finance. Marketing encompasses all the activities that lead customers to order products from you. Operations refer to...